Assignment Brief
For the position of:
Marketing & Communications Lead
With:
All Ireland Sustainability
Prepared For:
Danielle McCormick - Owner, All Ireland Sustainability
Prepared By:
Richard Greenwood - Director, Verus Search
Foreword
"Thank you for your interest in the Marketing & Communications Lead position at All Ireland Sustainability. This is an exciting time to join our organisation as we celebrate five years in business, deliver our fourth All Ireland Sustainability Summit, and expand our membership services.
The Marketing & Communications Lead will be instrumental in shaping and executing our strategy to enhance brand awareness, strengthen member engagement, and drive the growth of our platform. This is a unique opportunity to play a key role in advancing sustainability across the region, working with a dynamic network of stakeholders committed to making a lasting impact.
If you have the right skills, experience, and a passion for sustainability, we encourage you to express your interest in the role through our search partner, Richard Greenwood, Director at Verus Search."
~ Danielle McCormick - Owner, All Ireland Sustainability
The Company
All-Ireland Sustainability was established in 2020 with the launch of the All-Ireland Sustainability Professionals Network, founded by sustainability expert Danielle McCormick, owner of Triterra. Created as a collaborative platform, the network enables sustainability professionals across the Island of Ireland to connect, share best practices, and drive meaningful environmental and social change.
Since its inception, All-Ireland Sustainability has grown into a dynamic and influential community of approximately 850 members. Through a diverse programme of events, the organisation fosters peer-to-peer learning, showcases cutting-edge sustainability solutions, and celebrates the achievements of individuals and organisations making a tangible impact.
For professionals passionate about sustainability, All-Ireland Sustainability offers an exciting and purpose-driven environment, providing opportunities to engage with industry leaders, shape the future of sustainable business, and be part of a movement that is driving real change across Ireland.
What sets All-Ireland Sustainability apart is its unwavering commitment to authenticity and meaningful impact. Founded and led by sustainability professionals, the organisation is dedicated to cutting through greenwashing and championing real, measurable change. With a focus on integrity and action, All-Ireland Sustainability provides a trusted platform where professionals and organisations can engage in genuine, solution-driven conversations that drive lasting environmental and social progress.
Services
All-Ireland Sustainability is dedicated to driving meaningful change through a series of impactful initiatives designed to inspire, educate, and support communities, businesses, and individuals across the Island of Ireland. With a mission to create a greener, more resilient future, the organisation fosters innovation, collaboration, and action across all sectors.
Through its diverse offerings, All-Ireland Sustainability provides opportunities to celebrate sustainability champions, gain insights from industry thought leaders, access expert consulting, and become part of a thriving community of like-minded advocates.
Consulting
Expert Guidance for Sustainable Transformation, Consulting services provide tailored solutions to help businesses and organisations integrate sustainable practices into their operations. From strategy development to implementation, we offer expert advice and hands-on support to drive environmental responsibility and long-term success.
Community
Building a Network for Sustainable Change, the Community initiative fosters a connected and engaged network of sustainability advocates across Ireland. By sharing resources, hosting events, and encouraging collaboration, we empower individuals and groups to take collective action toward a sustainable future.
Awards
Recognising Excellence in Sustainability, the Awards celebrate the outstanding achievements of individuals, organisations, and communities who are making a significant impact on the Island of Ireland’s sustainability landscape. These accolades highlight innovation, dedication, and leadership in driving environmental change, inspiring others to follow suit.
Summit
Uniting Minds for a Sustainable Future. The All Ireland Sustainability Summit is a premier event that brings together thought leaders, policymakers, and industry experts to discuss and shape the future of sustainability on the Island of Ireland. This summit is a hub for knowledge exchange, collaboration, and actionable insights that pave the way for a greener tomorrow.
All Ireland Sustainability Summit & Awards
The All-Ireland Sustainability Summit has grown into a premier event for sustainability stakeholders, bringing together hundreds of delegates annually to explore the challenges and opportunities of building a sustainable future. What began as a small initiative has evolved into a highly regarded platform for thought leadership, knowledge-sharing, and collaboration across industries.
Complementing the Summit, the All-Ireland Sustainability Awards celebrate and reward outstanding contributions to environmental and social progress across the island. Together, these flagship initiatives reinforce All-Ireland Sustainability’s commitment to recognising excellence, fostering innovation, and driving real impact in the sustainability sector.
All Ireland Sustability's mission is to drive meaningful action, innovation, and collaboration across all sectors by:
- Facilitating Learning & Industry Leadership – Providing businesses and sustainability service providers with practical insights, case studies, and tools to support their sustainability journey.
- Driving Cross-Sector Collaboration – Strengthening partnerships between businesses, government, local authorities, and educators to foster collective action towards net-zero and sustainable growth.
- Showcasing Excellence & Inspiring Change – Recognising outstanding contributions through the All-Ireland Sustainability Awards, which celebrate achievements across 17 categories, highlighting businesses and organisations making a tangible impact.
- Exploring Cutting-Edge Trends – Delivering expert-led sessions on key topics such as the net-zero transition, AI in sustainability, green tourism, and sustainable communications, ensuring professionals stay informed on the latest developments.
- Maximising Business Engagement & Impact – Expanding the exhibitor’s area to strengthen B2B connections, linking businesses with solution providers offering practical and scalable sustainability strategies.
- Empowering Action with Measurable Results – Equipping attendees with actionable strategies, expert connections, and proven solutions to drive real sustainability progress within their organisations and communities.
Danielle McCormick – Sustainability Consultant & Strategist
Danielle McCormick is a sustainability professional with over 24 years’ experience in delivering local, national, and European sustainability initiatives, with expertise in behavioural change, business mentoring, and green marketing. She has worked extensively with businesses, government agencies, and NGOs to integrate sustainability into strategy, operations, and communications.
Danielle is the Founder of Triterra, a sustainability consultancy providing strategic guidance and hands-on support to businesses, and is also Founder of the All-Ireland Sustainability Professionals Summit, Awards and Network. All-Ireland Sustainability initiative works with partners and organisations to foster best practice sharing, collaboration, and thought leadership to advance sustainability across the island, and the LinkedIn network now has over 850 members across Northern Ireland and the Republic of Ireland.
She has played a key role in numerous major sustainability programmes, including the Fáilte Ireland Climate Action Programme, Tourism NI Kickstart Programme, and WRAP’s Guardians of Grub.
With a solid academic and professional foundation, Danielle holds a BSc (Hons) in Environmental Science, a PgCert in International Business, a PgCert in Renewable Energy & Energy Management, a CIM Level 4 Certificate in Integrated Communications, and specialised CIM training in behavioural change.
Job Description
Job Title:
Marketing & Communications Lead
Reports to:
Danielle McCormick, Owner
Job Purpose:
The Marketing & Communications Lead will be responsible for developing and executing multi-channel marketing strategies that enhance brand awareness, drive membership engagement, and increase participation in All-Ireland Sustainability’s events and initiatives.
With a strong emphasis on digital marketing and content creation, this role will ensure that all messaging is compelling, impactful, and aligned with the organisation’s mission. While event support remains an aspect of the role, the primary focus will be on promoting and communicating events effectively, maximising engagement across digital platforms, and ensuring the organisation’s sustainability message reaches a broad audience.
This is an exciting opportunity for a creative and results-driven marketing professional to take the lead on digital marketing, communications, and promotional strategies while supporting the successful delivery of key sustainability events.
Key Responsibilities:
Digital Marketing & Communications
- Develop and implement strategic marketing campaigns to promote the organisation’s mission, events, and membership offerings.
- Create engaging content for email newsletters, social media, websites (WordPress or similar CMS), and other digital platforms.
- Manage email marketing campaigns (using platforms such as Mailchimp), including audience segmentation, content development, and analytics tracking.
- Enhance SEO and digital advertising strategies to improve online visibility and engagement.
- Monitor and report on marketing campaign effectiveness, providing insights and recommendations for continuous improvement.
Membership & Audience Engagement
- Develop creative strategies to grow and engage the membership base, ensuring strong retention and value delivery.
- Develop and deliver value-add services such as webinars, resource sharing, member collaboration events, thought leadership and industry updates.
- Strengthen relationships with members, stakeholders, and partners through targeted communications and engagement initiatives.
- Expand and manage the ezine subscriber database, aligning with membership growth strategies.
Event Promotion & Communications
- Lead the development and execution of event marketing campaigns to drive attendance and awareness.
- Create promotional materials, social media content, and digital assets to highlight key speakers, themes, and event benefits.
- Support event planning and coordination, ensuring high-quality execution while focusing on increasing event participation and brand positioning.
- Liaise with stakeholders, venues, and service providers to support event success.
Brand Positioning & Thought Leadership
- Establish All-Ireland Sustainability as a leading voice in sustainability through high-quality content, thought leadership, and strategic brand messaging.
- Identify opportunities for media coverage, partnerships, and external collaborations to amplify impact.
- Ensure consistency in brand messaging, tone, and design across all communications.
Reporting & Performance Analysis
- Track and analyse key marketing and engagement metrics, ensuring data-driven decision-making.
- Provide regular reports on campaign performance, membership growth, and event engagement, with actionable recommendations.
Terms & Conditions
Location:
Remote first - Must be located in Northern Ireland
Ability to travel across NI and occasionally ROI as well as access to own vehicle is essential
Hours of Work:
Monday - Friday, 37 hours p/w
Salary:
Salary and benefits package will be set to attract a high-performing candidate
Bonus:
A bonus will be attainable upon achieving agreed KPIs.
Holidays:
28 days per annum inc. statutory holidays
Pension:
3% employer & 5% employee
Probationary period:
6 months
Notice period:
1 month notice by either side
Note: These notes are for candidates’ guidance only. Information contained herein does not form part of any subsequent Offer of Employment and is not contractually binding.
The Candidate
Essential Criteria:
- Demonstrable experience in a communications or marketing role and ability to develop and execute strategic marketing plans that enhance brand awareness and audience engagement.
- Proficiency in managing digital marketing campaigns, including email marketing, social media, and content management systems (such as Mailchimp, WordPress, analytics platforms or similar).
- Strong content creation and storytelling skills, with experience developing engaging written and visual materials.
- Experience in stakeholder engagement, with the ability to build and manage relationships with partners, members, and key audiences.
Desirable Criteria:
- Knowledge of sustainable development initiatives.
- Experience using CRM systems or tools to manage membership databases.
Competencies:
- Strong analytical skills to track, measure, and report on campaign performance, with the ability to make data-driven recommendations.
- Ability to manage multiple projects, work independently, and meet deadlines in a fast-paced environment.
- A creative and innovative approach to problem-solving and communications strategy.
- Excellent written and verbal communication skills.
- Self-motivated and disciplined, capable of working independently in a home based environment.
- Resilient and adaptable, with a positive attitude towards meeting challenges.
- Passionate about driving meaningful change and making a positive impact.
To Apply or Ask Questions:
Contact Richard Greenwood, Director at Verus Search:
028 9002 9111 | 07874 399407 | [email protected]
